The Melanie Newman Salon Essentials Journey

Melanie Newman is the founder of Melanie Newman Salon Essentials.

To those that know her, Mel is an understated achiever, founding a retail brand used by professional groomers in over 25 countries and more than 2000 stockist. Her work is the product of 20 years being passionate about grooming, at a professional, competitive, and supportive level.

Initially self-taught Mel started in Melbourne as a dog bather in 1999 in a friends salon, this quickly led to her venturing to the US, Europe, and Southeast Asia to learn and compete against the best groomers in the world.

Recognised as a Mastergroomer in 2008, Mel is the only Australian to have won best in show in Europe an accolade that is a highlight from her professional career, having competed all over the world at the highest level competing with Bichon’s, Poodles and Welsh Terriers. Mel has proudly represented Australia as a member of Groom Team Australia throughout this career.

The Melanie Newman Collections were created to provide natural products that were as gentle on the dog as it is on the person using it.

The Melanie Newman Range is focused on creating natural gentle products that perform as well at home as they do in a professional salon.

Mel is always active, and for the past 5 years has turned her hand to mentoring and instructing the next generation of groomers. This has seen her present across the world at various shows, and now includes helping at home groomers with instruction on her highly popular YouTube channel melanienewmansalonessentials.

Known for her scissoring skills and ability to create art like finishes with her technique, Mel is not your typical business founder, in fact most of her days are spent honing her skills in her state of the art recording studio and sharing her technique with customers, retailers and professional groomers across the world. 

Mel is realising her Dream with the support of her team and Dash the Bichon, who is the only true Boss in this story. Thanks for joining us, we hope that you love our products as much as we do!